In January 2022, a groundbreaking movement took shape within the beauty industry. A new coalition comprised of twenty-seven Certified B Corporations, including [comfort zone], a luxury skincare company, came together with a shared vision of revolutionising the social and environmental practices of the beauty sector. The goal? To deliver "beauty for good" and transform the industry into a force for positive change.
B Corp beauty brands, such as [comfort zone], are leading the charge when it comes to socially responsible skincare and ethical business practices. With their commitment to sustainability and community impact, these brands are setting new standards for the beauty industry as a whole. Through collective efforts, they are making a significant difference by promoting sustainable practices, embracing responsible innovation, and prioritising both the well-being of the planet and the welfare of their customers.
[comfort zone], launched in 1996 by Dr. Davide Bollati, a pharmacist and cosmetic chemist, combines a 25-year heritage in the spa industry with constant innovation. His vision, integrating science, performance, and sustainability, inspires our scientists and the global community of beauty and spa professionals who give life to regenerative experiences every day.
Notably, [comfort zone] has been a certified B Corporation since 2016. Being a certified B Corp means meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. For [comfort zone], sustainability is a journey that started many years ago and now guides product design, work processes, and interactions with the world.
One of the key initiatives of [comfort zone] is our commitment toregenerative agriculture. Since 2020, we have been using ingredients from regenerative organic agriculture, recognising the immense benefits this virtuous practice brings to biodiversity protection, carbon sequestration in the soil, and climate change mitigation. To foster the development of regenerative agriculture, [comfort zone] has partnered with the Rodale Institute to establish the first European Regenerative Organic Centre. This centre, located near their Village in Parma, Italy, encompasses a farm, a scientific centre, and an educational hub dedicated to promoting and advancing this specific approach.
The scientific approach of [comfort zone] is deeply rooted in pharmacognosy, the study of potent, active molecules derived from natural sources. Through continuous research and rigorous testing, our internal R&D team crafts vegan-friendly, concentrated formulas that are rich in potent natural-origin and high-tech bioactive ingredients. These ingredients have been clinically proven to visibly regenerate the skin, addressing various skin conditions and restoring its health and vitality. [comfort zone] utilises proprietary botanical extracts, potent antioxidants, innovative anti-ageing peptides, rejuvenating acids, and retinoids in their formulas, carefully studying the best synergy for each skin condition.
Our commitment to quality is reflected in our conscious skin science approach. All [comfort zone] formulas undergo dermatological testing and are free from silicones, parabens, SLES, and artificial colourants. Biomimetic textures, achieved through a unique combination of precious oils and butters, ensure optimal skin absorption, safety, and comfort.
To foster innovation, [comfort zone] maintains a botanical garden at their Comfort Zone Village in Parma, Italy. With over 6,000 plants, this garden serves as a source of scientific research for their team of scientists. It has inspired the creation of the Scientific Garden Extract™ for their Ecocert-certified organic line, Sacred Nature, as well as the selection of Achillea Millefolium for their best-selling Sublime Skin Intensive Serum. In vitro tests have demonstrated the impressive efficacy of Achillea Millefolium in boosting collagen synthesis and significantly decreasing the enzymes that destroy collagen, thereby supporting and protecting skin tone over time.
The rise of B Corp beauty brands, exemplified by [comfort zone], marks a significant shift in the beauty industry. These brands are proving that profitability and sustainability can go hand in hand, and that businesses can make a positive impact on society and the environment. By prioritising social and environmental responsibility, B Corp beauty brands, including [comfort zone], are paving the way for a more sustainable and ethical future in the beauty industry.
As a consumer, you have the power to make a difference. By supporting [comfort zone], a certified B corp skincare company, and choosing products that align with your values, you contribute to the larger movement of creating a sustainable beauty industry. Together, we can transform the way beauty is produced and consumed and make a lasting impact on our planet and communities.
So, the next time you shop for skincare or cosmetics, consider the power of your purchase. Choose B Corp beauty brands, such as [comfort zone], and join the movement towards "beauty for good." Together, we can make a difference through business and create a more sustainable and ethical beauty industry for all.